The Top Tools You Need to Stay Productive in Your Fashion Business

When it comes to running a successful fashion company there are a few things you need in your business and life to make sure you’re staying organized, productive, and most of all efficient.

You need to make the most of your time by staying extremely focused on what needs to be accomplished to move your business forward each and every day. 

That’s why we’ve compiled a list of our favorite tools you should be using in your business to stay productive. 

Read More
The Top Four Reasons to Join a Mastermind

Operating a business alone can be a real struggle, especially if you are new to an industry and have little to no support.

But….

What if I told you that you could speed up your success faster and position yourself better through sharing your time every other week with like-minded creatives?

So how can you achieve this?

Simple, through a Mastermind group.

Read More
How to Create the Perfect Line Sheet

Do you know what the perfect line sheet has? 

First of all, what exactly is a line sheet? 

A line sheet (unlike your look book) is an essential selling tool that you’ll need when presenting your collection to buyers. 

These important sheets have all of the information buyers need when deciding whether or not purchase for you. 

Line sheets should be easy to read and thoughtfully designed. 

This is still part of the selling process so you need to ensure that they are designed properly, have relevant information, and are similar to the rest of your branding and selling material. 

Read More
How to Overcome Your Fear of Selling to Buyers  

Your website is up + SS18 samples are finished!
 
Awesome, now it’s time to start selling. I know you’re probably thinking, can’t I just pay someone to do it for me? Sure, if you have an extra (40k-100K lying around).
 
But the thing is, no one can sell your product better than you. 

Think about it.  You spent months designing, sourcing fabric and producing it,  but the thought of approaching a buyer really freaks you out.
 
The good news is that we get it and you’re not alone. 

Read More
How to Use Pricing Strategies in Your Merchandising Plan

We all know that when it comes to pricing your collection it can be tough to figure out the exact process and the exact price point or sweet spot that resonates with your customers. 

Obviously, if you start seeing some traction in your sales, your price points are most likely on target and in line with your brand’s perceived value. 

But did you know that many brands and retailers use pricing strategies as a way to merchandise their products within a store or online to not only differentiate their store’s assortment but also to lure more customers to buy specific products? 

Read More
The Top Three Things Buyers Look for in a New Brand

New York fashion week; the time of the year where hundreds of like-minded people gather all over the streets of New York in anticipation of viewing the newest collection (SS18) of their favorite designer just recently ended.
 
Although bummed because the festivities came to a halt, a fresh cycle began! 

The selling cycle. 

Read More
How Nicole Giordano is Helping Designers Build Their Dream Fashion Business

If you haven't heard of StartUp Fashion, you may have been living under a rock. 

We're not just saying that to be funny. Founded in 2009 by Nicole Giordano, the StartUp Fashion Community is the community for emerging brands and designers. Boasting over 100,000 visitors a month and thousands of subscribers and active members, this community is where it's at in terms of building a successful fashion business. 

Read More
What is a SKU Plan and Why do I Need One?

When you hear the word SKU Plan what comes to your mind?

If you have any experience working within the fashion industry you’ll know that it’s essentially the Road Map to your collection every single season.

This simple piece of paper that serves as a complete road map as to what you should include in your collection each season is something that can MAKE or potentially BREAK your business.

Read More