How Laura Choi is Creating an Ethical Resort Collection Based on Travel, Value, and Sustainability

We recently had the opportunity to sit down and speak with the founder of Par en Par, a new sustainable women’s resort collection based in NYC.

As we all know, starting a fashion line is not easy.

Being able to sit down and speak with Laura in a very open and honest way about what it took to get the brand off the ground was quite an interesting conversation. Laura really knows merchandising and what it takes to create a collection. 

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Top Three Ways to Increase Your Sales During Slow Seasons

It doesn’t  matter if you are selling apparel, jewelry or footwear, every business’ sales eventually will slow down or come to a halt.  You might be freaking out because you think you have done something wrong but the thing is that this is the ideal time to: reflect on areas you kicked ass, think of things you can improve and of course create new ways to make more money (aka-sales).

But...you’re probably thinking, “seriously what buyer is still buying when it’s slow?” Well, you’d be surprised by the number of buyers who place “at once” orders.

Let’s review three things you can do right now to keep sales rolling.

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How Visual Branding Affects Your Products’ Perceived Value

My mom’s go-to wedding shower gift for many years was a set of metal measuring cups. She knew that the receiver wouldn’t guess they had cost $50, but she loved her own and knew that they would be appreciated in time.

For my mom, the value of the metal measuring cups was that they looked better and lasted way longer than plastic ones, whose measurement markings wore off, handles broke, and that occasionally even melted. The $50 was worth it, even if at first the newlyweds only noticed the “looked better” part.

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The Top 5 Podcasts for Fashion Entrepreneurs

Lately, we have been obsessed with podcasts. Especially podcasts surrounding the fashion business, marketing, and personal development space. 

To be honest, it’s something that in only the last couple of years we even knew existed. 

Sure there’s XM radio and things like that, but podcasts that you can download and listen to wherever/whenever was something completely foreign to us five years ago. 

Whether you’re sitting on the subway or in your car (stuck in traffic), these bite-sized and easy to consume forms of audio is a game changer for us when it comes to learning and keeping our mindset on point. 

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Why Understanding Your Sales Figures Can Make or Break Your Business

Most people’s eyes seem to glaze over when you talk about numbers in your business. 

Let’s face it.

As a designer, you are a creative being.

The last thing you want to do is analyze your business. 

We see this time and time again with designers.

Designers who are all about the creative aspect of the business, but when it comes to bookkeeping, pricing their products, and analyzing their sales figures, these types of responsibilities seem to fall by the wayside. 

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Apparel Manufacturing 101: Your Guide to Getting Started

Have you always dreamt of becoming a fashion designer but you don’t understand the process or where to start? You are not alone! In fact, the most widely asked questions from startup brands are where to begin and what steps to take. 

Starting an apparel line can seem like a daunting task but with the right research and preparation, you will save yourself a lot of headaches. Designing can be very exciting but when it comes to apparel manufacturing there are some key aspects that you must first consider.

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Why You Shouldn't Sell Your Entire Collection to a Buyer

Wouldn’t it be nice if a buyer says, “I will take one of everything”?
 
Taken by surprise because it’s always been a dream that someone else would love your entire collection as much as you do.

You reply, “Sure, let’s start writing”.

Now in a perfect world, some might think this scenario is ideal but is it really?
efore we let our imagination run wild, let’s pump our brakes for a sec and deep dive into the three critical reasons why selling your entire collection to a buyer is the wrong move.

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The Top 5 Mistakes You're Making When Pricing Your Products

When it comes to pricing your products, there are many factors that come into play when determining your final wholesale price.

If you recall from our previous blog post we discussed these different factors and why they are super important questions you need to be asking yourself BEFORE figuring out your price point.

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